ChatGPT business profile setup, done right the first time

OpenAI opened Business Hub on November 10, 2026. We claim and verify your profile, fill it in accurately, connect your product feed and build your Business Agent. A published profile can’t be taken down, so the details need to be right before you submit.

Check your readiness See services and pricing

Larkspur Candle Co.

Unclaimed Claimed and verified

Website
Not confirmed larkspurcandle.example
Description
Not provided Small-batch soy candles, hand-poured in Asheville, North Carolina. Ships across the US.
Category
Not provided Home fragrance
Logo and cover
Not provided Uploaded
Return policy
Not provided 30 days, unused, free return label
Delivery policy
Not provided Ships in 2 business days. Free over $60.
Product feed
Not connected 84 products with current prices and stock
Business Agent
None Published after a 30-question test
Insights
Not available Mentions, clicks and topics, logged weekly
An invented example. These are the things a business supplies in Business Hub. ChatGPT may also use other sources.

What changed on November 10

Businesses in ChatGPT is a beta program from OpenAI that gives a business control over its own profile in ChatGPT.

Through a dashboard called Business Hub, an owner or authorized representative can claim the business, verify it, update its details, connect a product feed with prices and availability, and see aggregated numbers on how often ChatGPT mentions it. Eligible e-commerce and online service businesses in the United States can also publish a Business Agent: a labeled chat that answers customer questions using information the business provides.

Who can claim
Eligible businesses with a website, wherever ChatGPT and the required verification are available. US local stores and restaurants can claim an existing listing.
What it costs
Nothing for now. Digiday reports that OpenAI has not ruled out charging later.
What you see
Mentions, website clicks and discovery topics for the past 28 days.
What you don’t see
Individual prompts, conversations, competitors or share of voice.

Sources: OpenAI’s announcement and help center article; Digiday on pricing.

What claiming changes, and what it doesn’t

It does

  • Let you decide what your profile says: website, description, category, logo, cover photo, delivery and return policies.
  • Put a blue check on your profile once Persona has verified you.
  • Give ChatGPT current prices and availability through your product feed.
  • Open Insights: mentions, website clicks and discovery topics.
  • Let customers talk to your Business Agent, if your business is eligible.

It doesn’t

  • Make ChatGPT recommend you more often. OpenAI says so itself.
  • Stop ChatGPT using other sources when it answers questions about you.
  • Show you what people typed, or how you compare with competitors.
  • Come undone. OpenAI’s support team won’t delete, unpublish or hide a published profile.
“Claiming does not guarantee higher placement or sales.” OpenAI, Businesses in ChatGPT

So why do it? Because the profile is the one part of ChatGPT’s picture of your business that you write yourself. Everything else it knows comes from somewhere you don’t control. And for an online business, a mention is only counted when ChatGPT references your website, which is why our setup checks the site as well as the profile.

Where claims go wrong

None of these are hard to avoid. All of them are hard to fix afterwards.

The wrong account holds it

A claim belongs to a ChatGPT account. If that account is a contractor’s, or an employee’s who later leaves, your access to the profile goes with them. Personal claim invitations can’t be forwarded.

The records don’t match

Persona compares the business name, address and registration or tax number you enter with official records. A trading name on the form and a legal name on the registration can be enough to fail.

It publishes before it’s ready

If you create a new profile through Persona, OpenAI’s approval publishes it automatically. There’s no second step, and only drafts can be deleted.

The history disappears

Insights cover the past 28 days. If nobody writes the numbers down each week, you can’t tell later whether anything changed.

The agent breaks the rules

A Business Agent that invents a price, keeps pushing after a no, or asks for personal data it doesn’t need can be suspended or removed under OpenAI’s policy.

What we do

Fixed prices. Setup is paid once. Upkeep is monthly and you can cancel any time.

  • Claim & Verify

    $750 one-time

    Your profile claimed on an account you control, verified with Persona, and filled in correctly before it goes public.

    Any eligible business with a website. US local stores and restaurants need an existing listing.

    What’s included in Claim & Verify

  • Feed & Agent

    $2,500 one-time

    Everything in Claim & Verify, plus a connected product feed and a Business Agent that answers customers correctly.

    US e-commerce and online service businesses, the only group that can publish a Business Agent today.

    What’s included in Feed & Agent

  • Upkeep

    $450 per month

    Someone watching the profile, the feed, the agent and the numbers every week, so they stay true as your business changes.

    Businesses that have finished setup, with us or on their own. Cancel any time.

    What’s included in Upkeep

How setup works

  1. Readiness check

    Free, about ten minutes, on this site. You find out what’s missing before you spend anything.

  2. Preparation

    We confirm you’re eligible, match your records and draft every profile field. You approve the wording.

  3. Claim and verify

    You claim on a company account and complete Persona with your own ID. We’re on the call while you do.

  4. Profile, feed and agent

    Once OpenAI approves, we submit the profile content, connect the feed and test the agent before it’s published.

  5. Baseline and log

    We record what ChatGPT says about you today and start the weekly Insights log.

Questions people ask first

What is a ChatGPT business profile?

It is the page ChatGPT shows for a business when someone opens it from an answer. Since November 10, 2026, OpenAI’s Businesses in ChatGPT beta lets an owner or authorized representative claim that profile in Business Hub, verify it, and update details such as the website, description, category, logo, and delivery and return policies.

Is it free to claim a business in ChatGPT?

OpenAI lists no price for Business Hub or Business Agents, and Digiday reports that both are free for now, with OpenAI’s VP of monetization not ruling out a paid model later. Our fee covers the preparation, setup and upkeep work. It is not a fee for the claim itself.

Will claiming make ChatGPT recommend my business more often?

Nobody can promise that. OpenAI says claiming does not guarantee more visibility or give you control over ChatGPT’s independent recommendations, and that advertising does not influence those answers either. What claiming does is let you supply accurate, current information about your business, which ChatGPT may use when it answers.

Can I delete or unpublish a ChatGPT business profile?

Only while it is an unpublished draft. OpenAI says its support team cannot delete, unpublish or hide a published profile as part of a setup or ownership request. If you create a new profile through Persona, approval publishes it automatically, so check every detail before you submit.

Do you need my ID, my passwords or my ChatGPT login?

No. You enter the verification codes and complete Persona yourself, with your own ID. We prepare everything beforehand, stay on the call while you do it, and then work through the access you grant us in Business Hub.

Read all questions and answers

Find out what’s missing before you claim

The readiness check takes about ten minutes and tells you what to fix first. Your answers stay in your browser.

Check your readiness Or email hello@verifiedmention.com