Questions about ChatGPT business profiles
Each answer is a paragraph, based on OpenAI’s own documentation as of November 10, 2026.
The basics
What is a ChatGPT business profile?
It is the page ChatGPT shows for a business when someone opens it from an answer. Since November 10, 2026, OpenAI’s Businesses in ChatGPT beta lets an owner or authorized representative claim that profile in Business Hub, verify it, and update details such as the website, description, category, logo, and delivery and return policies.
Is a “GPT business profile” the same thing as Businesses in ChatGPT?
Yes. People call it a GPT business profile, a ChatGPT business listing or a ChatGPT business page. OpenAI’s own names are Businesses in ChatGPT for the program and Business Hub for the dashboard where you manage the profile.
Is it free to claim a business in ChatGPT?
OpenAI lists no price for Business Hub or Business Agents, and Digiday reports that both are free for now, with OpenAI’s VP of monetization not ruling out a paid model later. Our fee covers the preparation, setup and upkeep work. It is not a fee for the claim itself.
Will claiming make ChatGPT recommend my business more often?
Nobody can promise that. OpenAI says claiming does not guarantee more visibility or give you control over ChatGPT’s independent recommendations, and that advertising does not influence those answers either. What claiming does is let you supply accurate, current information about your business, which ChatGPT may use when it answers.
Which businesses can claim a profile today?
Eligible businesses with a website, wherever ChatGPT and the required verification are available. Availability depends on the business’s location and type. Local stores and restaurants can currently claim only an existing US listing. Business Agents are a separate step, open to eligible e-commerce and online service businesses in the United States.
Do I need an OpenAI ads account or ChatGPT Enterprise to claim?
No. OpenAI’s help center says you need neither. Existing Enterprise customers and advertisers have another route: they can claim through their OpenAI representative.
Claiming and verification
How do I verify my business in ChatGPT?
In two stages. First you prove your connection to the business with one of the methods Business Hub offers: a code sent to the business phone, a code sent to the business email, a TXT record on your website’s domain, or a Shopify store connection. After OpenAI approves the claim, you complete identity verification with Persona, which may ask for a government-issued ID, business registration details and proof that you can represent the business.
When does the blue check appear on a ChatGPT business profile?
After your Persona identity verification is approved. OpenAI’s help center is explicit that claiming alone does not give a profile the verified badge.
Can I delete or unpublish a ChatGPT business profile?
Only while it is an unpublished draft. OpenAI says its support team cannot delete, unpublish or hide a published profile as part of a setup or ownership request. If you create a new profile through Persona, approval publishes it automatically, so check every detail before you submit.
Someone else has already claimed my business. What can I do?
Open the profile, choose the more options menu, select Dispute ownership, and follow the prompts to verify with Persona that you are authorized to represent the business. OpenAI notes that claiming or disputing a profile does not change its visibility in ChatGPT.
Can I manage several brands or locations together?
Not yet. Each brand is managed separately, claiming the main brand does not claim its locations, and there is no central management across a parent company’s brands and locations. Brands on a managed claim process should ask their OpenAI account contact about the supported path.
How long does ChatGPT business verification take?
OpenAI does not publish a timeframe. It reviews the claim and the Persona submission separately, emails a decision or a request for more information each time, and says review time varies. It also asks you to wait for a review to finish before trying again.
Insights
What do Business Hub Insights show?
Aggregate activity over the past 28 days: mentions, website clicks and discovery topics. For an online business a mention is counted when ChatGPT references your website, not when it only names your brand. For a local business a mention is counted when ChatGPT shows a result for that location.
Why are my ChatGPT Insights blank?
A blank metric does not necessarily mean zero. OpenAI says it can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable. If a metric stays blank, OpenAI’s advice is to contact its support team.
Can I see what people asked ChatGPT about my business?
No. Businesses do not receive individual prompts or conversations, including chats with their own Business Agent. Discovery topics show grouped themes from answers that mentioned or cited the business, not the questions themselves.
Business Agents
What is a ChatGPT Business Agent?
A labeled chat inside ChatGPT that answers customer questions on behalf of a business, using product and policy information the business provides. People reach it from the business’s profile. The conversation is separate from their original ChatGPT conversation and distinct from ChatGPT’s own answers.
Can a Business Agent take orders, make bookings or look up an order?
No. Today the agent explains products and policies and links to your website, where customers complete those actions.
Do I need Shopify to have a Business Agent?
No. Eligible businesses can set up a Business Agent with or without Shopify. If you do use Shopify, you can connect its product feed, and Shopify setup may create a draft agent for you to review. You still review and publish the agent yourself.
Working with us
Can an agency manage my ChatGPT business profile?
Yes. The admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent, with each person on their own ChatGPT account. That is how we work: you hold the claim on a company-controlled account, and we are added on ours.
Do you need my ID, my passwords or my ChatGPT login?
No. You enter the verification codes and complete Persona yourself, with your own ID. We prepare everything beforehand, stay on the call while you do it, and then work through the access you grant us in Business Hub.
What happens if OpenAI declines the claim?
If OpenAI declines your claim or verification for a reason our eligibility check should have caught, we refund the setup fee in full. If it asks for more information, we help you respond at no extra cost. Approval is OpenAI’s decision and we cannot promise it.
Do you work with businesses outside the United States?
For Claim & Verify, yes, wherever Business Hub lets an online business claim. Business Agents are limited to US e-commerce and online service businesses for now, so Feed & Agent is US only. Local stores and restaurants outside the US cannot claim yet.
Are you affiliated with OpenAI?
No. Verified Mention is an independent service. We are not affiliated with, endorsed by or sponsored by OpenAI, and we have no special access to Business Hub.
Do you also optimize for Gemini, Perplexity or Google’s AI answers?
No. We do one thing: a business’s presence in ChatGPT through Business Hub. Much of what makes your website readable to ChatGPT helps elsewhere too, but we do not sell that as a separate service.
Sources
- OpenAI Help Center, Setting up your business on ChatGPT, November 10, 2026.
- OpenAI, Introducing Businesses in ChatGPT, November 10, 2026.
- OpenAI, Businesses in ChatGPT: Claim Your Business, November 10, 2026.
- OpenAI, Business Agents Policy, November 10, 2026.
- Digiday, OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad, November 10, 2026.
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