ChatGPT Business Hub Glossary

Businesses in ChatGPT

OpenAI’s program, launched in beta on November 10, 2026, that lets businesses claim their profile in ChatGPT, manage their information, see insights and, where eligible, publish a Business Agent.

Business Hub

The dashboard inside ChatGPT where a business claims its profile, completes verification, edits its details, connects a product feed, reads Insights and manages its Business Agent. It opens from the ChatGPT sidebar.

Business profile

The page ChatGPT shows for a business when someone opens it from an answer. A verified business can set its website, description, product or service category, logo, cover photo, delivery policy and return policy.

Claim

The request to manage a business’s profile. You prove your connection to the business by business phone, business email, a DNS record on its domain or a Shopify store connection, and OpenAI reviews the request.

Claim invitation

A personal link OpenAI emails to a specific address, inviting that person to claim a business. It has to be opened while signed in with the email address that received it, and OpenAI says not to forward it to give someone else access.

Persona verification

The identity check, run through the verification provider Persona, that follows claim approval. It may ask for a government-issued ID, business registration information and proof of authority. Publishing changes, connecting a feed, viewing Insights and creating an agent all wait on its approval.

Verified badge (blue check)

The blue check shown on a business profile in ChatGPT. It appears after Persona verification is approved, not when the claim is approved.

Draft profile

A profile that has not been published. Drafts are the only profiles that can be deleted. OpenAI’s support team cannot delete, unpublish or hide a published profile.

Locked listing

A listing that cannot be claimed through the normal flow. Business Hub shows a Contact support option instead of verification methods.

Dispute ownership

The route for a business whose profile has already been claimed by someone else. It is in the more options menu on the profile and leads to a Persona check that you are authorized to represent the business.

Product feed

A file or connection that gives ChatGPT a business’s products with prices and availability. It can be a Shopify connection, an uploaded CSV that follows OpenAI’s product feed specification, or a hosted URL pointing to the feed file.

Insights

The reporting section of Business Hub. It shows aggregate activity over the past 28 days: mentions, website clicks and discovery topics. It does not show individual prompts or conversations.

Mention

For an online business, an instance of ChatGPT referencing the business’s website. Naming the brand alone does not count. For a local business, an instance of ChatGPT showing a result for that location, whether or not the customer opens it.

Website click

A click through to the business’s website from ChatGPT. It records the click, not a completed visit or a purchase.

Discovery topics

Common themes in the ChatGPT answers that mentioned or cited a business. They are aggregate categories. They do not reveal individual prompts and are not a direct measure of customer intent.

Reporting threshold

The minimum amount of activity needed before Business Hub shows a metric. OpenAI does not publish the figure. A blank metric can mean the threshold has not been reached, so it does not necessarily mean zero.

Business Agent

A labeled chat in ChatGPT that answers customer questions on behalf of a business, using the product and policy information the business provides. It is available to eligible e-commerce and online service businesses in the United States. It explains and links; it does not take payment, make bookings or look up orders.

ChatGPT Business Hub glossary

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