Short answer
To claim your business in ChatGPT, sign in, open Business Hub from the sidebar, search for your business by name, select the matching listing and prove your connection by business phone, business email, a DNS record on your domain or your Shopify store. OpenAI reviews the claim and emails its decision. To publish changes, see Insights or get the blue check, you then complete identity verification with Persona.
Who can claim a business in ChatGPT?
You can claim a business if you own it or are authorized to represent it. Beyond that, OpenAI says eligibility depends on the business’s industry, location and type, and on its own verification and integrity checks. Claiming is initially open to businesses with a website. You don’t need an ads account or an Enterprise agreement.
| Kind of business | Can it claim today? | Worth knowing |
|---|---|---|
| Online store with a website | Yes, where ChatGPT and the required verification are supported | If there’s no listing yet, you may see an option to add the business. Shopify can be used to verify. |
| Online service business with a website | Yes, subject to location and business type | Availability varies. Business Hub itself is the final word on what your account can do. |
| Local store or restaurant in the US | Only if a listing already exists | You can claim an existing US listing. You can’t create a new local one yet. |
| Local store or restaurant outside the US | Not yet | OpenAI says it plans to expand to more markets and categories. |
| Enterprise customer or advertiser | Yes | You can also claim through your OpenAI representative. |
Some people testing Business Hub on launch day reported waitlists for certain business types. If what you see differs from this table, trust the screen.
What do you need before you start?
Our advice is to have all five of these ready before anyone opens Business Hub.
- A ChatGPT account the company controls. The claim belongs to the account that makes it. Don’t use a contractor’s account or a personal one.
- One working verification route. The business phone, an inbox at the business’s email address, access to your domain’s DNS settings, or a Shopify admin login.
- Your official details, exactly as registered. Legal business name, address and registration or tax number.
- The right person. Someone who can show government-issued ID and prove they’re allowed to represent the business.
- Approved content. A description, category, logo, cover photo, delivery policy and return policy that someone with authority has read and signed off.
The readiness check walks through the same list and tells you what’s missing.
How do you claim your business, step by step?
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Sign in to the right account
Sign in to ChatGPT with the account your company wants to own the profile.
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Open Business Hub
Open Business Hub from the ChatGPT sidebar and search for your business by name.
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Select your listing
Select the listing that matches your business and confirm the ChatGPT account that will manage it.
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Verify your connection
Choose one of the verification methods shown: business phone, business email, website domain or Shopify store, and follow the prompts.
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Wait for the claim decision
OpenAI reviews the claim and emails a decision or a request for more information.
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Complete Persona verification
Verify your identity with Persona. You may need a government-issued ID, business registration information and proof that you can represent the business.
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Update your business information
Once both approvals are in, update your website, description, category, logo, cover photo, delivery policy and return policy. OpenAI reviews changes before publishing them.
If OpenAI emailed you a claim invitation, open the personal link in that email and sign in with the address that received it. Don’t forward it to someone else.
Which verification method should you choose?
Business Hub shows the methods available for your business. You only need one. The first three columns below come from OpenAI’s instructions. The last is our advice.
| Method | What happens | What you need | Our advice |
|---|---|---|---|
| Business phone | A code arrives by text message or automated call at the number shown. | Someone able to answer that number. | Check where the listed number actually rings. A number that leads to a phone menu may not be able to take the call. |
| Business email | A code is sent to the email address associated with the business. | Access to that inbox. | You don’t pick the address, so find out who reads it before you request a code. |
| Website domain | You add a TXT record to your domain’s DNS settings, then select Verify domain. | Access to DNS, or a developer who has it. | Copy the type, host and value exactly. DNS changes can take time to appear. |
| Shopify store | You connect Shopify, review the permissions and sign in to the store. | A Shopify admin login for the store you’re claiming. | The simplest route for Shopify merchants, and it also sets up your product feed. |
What if your business is missing, locked or already claimed?
You can’t find it
If you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.
It says “Contact support”
The listing is locked. Select Contact support to ask OpenAI for help with access.
Someone else has claimed it
Open the profile, select the more options menu, then Dispute ownership. You’ll verify with Persona that you’re authorized to represent the business. Claiming or disputing a profile doesn’t change its visibility in ChatGPT.
What happens after the claim is approved?
Approval gets you into Business Hub. It doesn’t yet let you change anything. For that you complete identity verification with Persona, which OpenAI also reviews. The blue check appears when that second approval comes through. Our verification guide covers it in detail.
With both approvals in place you can:
- Update your website, description, product or service category, logo, cover photo, delivery policy and return policy.
- Connect a product feed through Shopify, a CSV upload or a hosted feed URL.
- Open Insights to see mentions, website clicks and discovery topics.
- Create a Business Agent, if your business is eligible.
OpenAI reviews changes before publishing them, and says updates can take time to appear in a listing or an answer.
Can you undo a claim or delete a profile?
While a claim is under review you can cancel it. An unpublished draft profile can be deleted from its Overview page. A published profile can’t: OpenAI says its support team is unable to delete, unpublish or hide one.
One case needs care. If you use Persona to create a new profile, OpenAI’s approval publishes it automatically, with no separate publishing step. Read every field before you continue.
Does claiming make ChatGPT recommend you more?
No. OpenAI says claiming doesn’t guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations, and that ChatGPT may also use other sources when it answers questions about your business.
What you gain is control over what you supply: accurate details, current prices and stock, a verified badge, and numbers on how you appear. If you’d like that done for you, see services and pricing.
Sources
Every factual statement in this guide comes from the pages below, read on November 10, 2026. Where we add our own advice, we say so.
- OpenAI Help Center, Setting up your business on ChatGPT, November 10, 2026.
- OpenAI, Introducing Businesses in ChatGPT, November 10, 2026.
- OpenAI, Businesses in ChatGPT: Claim Your Business, November 10, 2026.