Short answer
Verifying a business in ChatGPT takes two separate approvals. Claim approval proves your connection to the business and gets you into Business Hub. Persona identity verification proves who you are, and it unlocks everything else: publishing changes, connecting a product feed, viewing Insights, creating a Business Agent and the blue check. Submitting to Persona is not the same as being approved.
What are the two approvals?
| Claim approval | Persona verification | |
|---|---|---|
| What it proves | Your connection to the business | Your identity and your authority to represent it |
| How you do it | Business phone, business email, a DNS record on your domain, or a Shopify connection | Persona’s own flow, opened from Business Hub |
| Who decides | OpenAI reviews and emails a decision | OpenAI reviews the submission and emails a decision |
| What it unlocks | Access to your business in Business Hub | Publishing changes, product feed, Insights, Business Agent |
| Blue check | No | Yes, once approved |
You can do Persona straight after the claim or come back to it later: open the Business tab, select your profile and find Complete verification with Persona in the overview.
What does Persona ask for?
OpenAI says you may need three things:
- A government-issued ID.
- Business registration information.
- Proof that you’re authorized to represent the business.
The business name, address and any registration or tax number you provide should match your official business records.
When does the blue check appear?
After your Persona verification is approved. OpenAI’s help center says plainly that claiming a business alone doesn’t give its profile a verified badge.
Until then, features that depend on Persona stay unavailable, even if you’ve already submitted your documents.
Why does verification fail, and what do you do?
OpenAI’s guidance points to one cause above all: details that don’t match official records. The likely culprits, in our view, are a trading name entered where the legal name belongs, an old address, or a registration number typed from memory.
If a Persona check fails or expires:
- Follow the instructions in OpenAI’s email.
- If Try again is available, select it and submit corrected information.
- If you can’t retry, or Business Hub still shows verification as incomplete after you’ve been told it was approved, contact OpenAI Support. Include the step you were on, any error message and a screenshot with sensitive information removed.
How long does verification take?
OpenAI doesn’t give a figure. It says review time varies, and asks you to wait for a review to finish before trying again. You can cancel a claim or a Persona submission while it’s under review.
What should you check before you submit?
This is the list we work through before anyone submits. It’s our advice, not OpenAI’s.
- The legal business name on your registration, character for character.
- The registered address, and whether it differs from the address on your website.
- The registration or tax number, copied from the document.
- That the person verifying is named somewhere as an owner, officer or authorized representative.
- That their ID is current and the name on it matches.
- If Persona is creating a new profile, that every profile field is final. Approval publishes it automatically.
Who should hold the account?
The business should, on a ChatGPT account it controls. The admin who claimed the business can then add teammates in Business Hub and grant an agency access to manage the business or its agent. Everyone uses their own ChatGPT account.
Two caveats from OpenAI. If the business was claimed inside a ChatGPT workspace, invitees may need to be members of that workspace. And a personal claim invitation shouldn’t be forwarded as a way of giving someone access.
Sources
Every factual statement in this guide comes from the pages below, read on November 10, 2026. Where we add our own advice, we say so.
- OpenAI Help Center, Setting up your business on ChatGPT, November 10, 2026.
- OpenAI, Businesses in ChatGPT: Claim Your Business, November 10, 2026.